THE DIGITAL PERSUASION BLOG

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How to ACTUALLY Be Heard

By Erin | May 29, 2017 | 0 Comments
apples

Lee Iacocca, developer of the Ford Mustang, once said, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Today, Lee’s quote adapted for the digital age might be, “You can have brilliant ideas, but if you can’t get anyone to read or even open your message, […]

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2 Ways to Maximize Your Event Hashtag

By Erin | January 30, 2017 | 0 Comments
Conference

I’m just back from sunny Orlando, where I was speaking on the topic of social selling at the International Builders Show. While the acronym (IBS) is unfortunate, the event was anything but! I had the pleasure of meeting members of the marvelous NAHB staff, connecting with some really interesting attendees, and getting to know some […]

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Social Media Secrets for Attracting Millennials

By Erin | November 17, 2016 | 0 Comments
Computer and Coffee

Check out this article featured in Pulse Magazine!    

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6 Questions To Ask Before Creating Your Event’s Social Media Strategy

By Erin | August 10, 2016 | 0 Comments

Whether it’s Twitter’s new Project Lightening, Instagram’s Search & Explore, orSnapchat’s Our/My Story feature, lately every big network is scrambling for position as the leading link between live event experiences and social media shares.  As an event marketer, it’s critical you consider how your attendee audience engages on social, how cultivating FOMO can drive registrations, […]

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5 Social Media Lessons Event Marketers Can Learn from RSNA

By Erin | August 10, 2016 | 0 Comments

I’m currently enjoying a well-deserved icy Heineken 30,000 feet in the air after attending the Radiological Society of North America (RSNA) conference in Chicago this week. The weather was bitingly cold, the pizza was deliciously hot, and the conference was slammed with over 60,000 of the brightest minds in radiology from all over the world. […]

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5 Things I Learned Attending CES in My Jammies

By Erin | August 10, 2016 | 0 Comments

What: Social Media Experiment. 3 days. 8a-8p. No leaving the house. When: CES 2015 Week Where: Home office, two laptops, two monitors Where-ing: Plaid Flannel Christmas Jammies The feeling was the same. That familiar, overwhelming combination of excitement, anxiety and curiosity that only the first day of the Consumer Electronics Show can incite. The hypothesis […]

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